Ali joined The Royal Parks in February 2020, after nine years as Director of Marketing and Communications for the NSPCC. During her time there, she delivered a number of award-winning behaviour change and political campaigns, rebranded NSPCC and Childline, led on digital transformation projects including new websites and commercial products, and was accountable for income across individual giving, legacy and face to face fundraising. Prior to this, she held Director roles at BT Retail and BBC Worldwide, where she was responsible for all internal and external communications across Europe, the US, Asia and Australia.
